SECTION 1: NAME AND CONTACT INFO

First and Last Name

First Name

Last Name

Company/Project Name

Enter the company or project name you want the world to know

Company Email

Company Role

List your current position within the company

Phone/Whatsapp

Please include area code

Do you use Whatsapp?

Many of our projects are managed through whats app. Please indicate if you use whats app below

Yes

Telegram Username

@telegramuser

Location

Leave your country, city, and state/province below

What type of project are you building?

Indicate the type of Defi project that you are interested in building/ growing so that we can better asses your needs.

SECTION 2: BIOGRAPHY

If written correctly, you bio will give your customer a greater understanding of you business, your motivation for creating it, as well as concisely guide them through problems that your product/service solve. You should attempt to make your company bio longer than your mission statement, but not too lengthy, otherwise your readers may lose interest.

WHO are you? - Write your Biography!

Think of this as a formal Biography. List some background information about the Company or Project. Think about what drives and motivates you and/or your company and why it was founded.

SECTION 3: BRAND STORY

A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction. Why does this matter? What communicates to analytics and logic, while WHY and HOW communicates with emotions, feelings and human behavior and creates CONNECTION.

WHY are you doing what your doing?

Ask yourself, does this answer communicate with the emotions of my target customer or consumer?

HOW will this help your audience?

Ask yourself, does this answer communicate with the emotions of my target customer or consumer?

WHAT are you offering?

Ask yourself, does this appeal to the analytics and logic of my target customer(s) or consumer(s)

What is your project tagline or slogan - Create a mission statement

Summarize your WHY, HOW, and WHAT by coming up with a 1-3 sentence tagline or mission statement that embodies the values and mission of your project.

SECTION 4: COMPANY IMAGE

What is the companies image? How do you want to be perceived by your customers? Use adjectives to describe and condense these qualities down to tangible and executable concepts and ideas

How do you want the world to know you and/or your project?

How do you want your customers and the media to view your project? Feel free to give an in-depth description or to simply place a few descriptive adjectives that can help us understand the personality of your brand.

SECTION 5: COLOR SCHEME

They say first impressions count. This is especially true when it comes to your business color palette since your brand color(s) is likely to be one of the first brand elements customers see and interact with. Colors elicit emotions and feelings, plus they convey certain information. This enables customers to form an initial impression without even knowing what your product is about. Put simply, brand colors are powerful in helping customers decide whether or not they want to engage with your company. Need Help Getting Started? Click here to start nailing down the colors in your color scheme --> https://coolors.co/generate

Brand Color #1 - Primary

Enter the color code of your brand's PRIMARY color. Need Help? Free Color Scheme Generator - https://coolors.co/Generate

Brand Color #2 - Secondary

Enter the color code of your brand's Secondary color. Need Help? Free Color Scheme Generator - https://coolors.co/Generate

Brand Color #3 - Secondary

Enter the color code of your brand's Secondary color. Need Help? Free Color Scheme Generator - https://coolors.co/Generate

Why did you choose these colors? How do they interact with your product and what to they convey to your target consumer?

Describe how and why your company chose these colors.

SECTION 6: LOGO + GRAPHICAL CONTENT

The design of your companies logo plays a crucial role in getting recognition to your business' high-quality products and services. This means that consumers can immediately recognize your business upon seeing your logo. Remember, when people see your logo, it's their experience, their voice and their taste they see.

Do you currently have a logo?

Select an option below

Yes

Kinda

Do any images hold any significance to you? If so how would you like to incorporate these into your logo/ brand?

What do you want your logo to look like?

Paste a link to your logo or an example

Paste link below

PHOTO AND GRAPHIC THEME GUIDE

Please describe the graphical theme of this project

Breakdown the graphical themes associated with this project. Feel free to be as descriptive as you can

What environment(s) does your project visualize or serve

Upscale/Luxury

Urban

Office

Rural

Generic

Nature/Sport

Other

Photo Examples

Find some photo examples that you feel best represent that style you are going for with your brand and paste them below

SECTION 7: BUSINESS GOALS + KPI's

Select your PRIMARY End Business Result

You are using digital marketing to achieve an END BUSINESS RESULT. Select your PRIMARY goal for the next 1-3 months.

SECTION 8: PLATFORM AND CONTENT STRATEGY

This is a breakdown of your current social influence and the target numbers that you would like to see.

Do you have a current marketing or content plan?

Select an option below

Yes

If yes, offer a brief explanation of your marketing or content strategy.

What is your main goal as a Business in the next year? 2 years? 5 years?

What does success as a company look like to you?

Where do you feel you need the most help in your business?

SECTION 9: SOCIAL MEDIA

Social media enables businesses and business owners at all levels and skills to market themselves free of charge. Places like Facebook and Instagram allow business to share their process, connect with other brands and customers, and develop an engaged community of people who enjoy their work.

Telegram Channel

Paste link below

Discord Channel

Paste link below

Project Twitter

Write your user name below

Do you currently run Twitter Ads?

Select an option below

Yes

Do you currently run analytics on Twitter?

Select an option below

Yes

Project Instagram

Paste link below

Do you currently run Instagram Ads?

Select an option below

Yes

Do you currently run analytics on Instagram?

Select an option below

Yes

Tiktok

Paste link below

SECTION 8: WEB, DIGITAL PRESENCE & DATA

One of the most beneficial reasons for a business to have their own website is to have control over their marketing assets and consumer touch points. By having your own website, you are also enabling a one-track path for people to purchase your products, solely through you and cuts out the middleman.

Do you have a link consolidator?

If so paste the link below

Website

Paste link below

http://

Do you ever look at the analytics for your website?

Select an option below

Yes

Unsure

Do you have any pixels installed on your website/link consolidator?

Select an option below

Yes

Unsure

SECTION 9: DEVELOPMENT AND DEV TEAM

Do you currently have any project developers?

Front end (UI-UX), backend (Smart Contracts etc.)

Have you begun development on your Token or NFT contracts?

Indicate your current status of the project development efforts

If you have started developing, how far have you gotten

Write your current stage of project developement in a % below.

SECTION 10: MARKETING & GRAPHICS TEAM

Business content and press visuals form a large part of a businesses general marketing vision and output. A visual connects the business and customer emotionally, as well as connecting a customer to an audience.

Do you have need access to a graphic artists or illustrator for your project

Select an option below

Yes - I need options

Yes - I have someone in mind but am open to more options

Yes - I am a graphic artist

No - I already have graphic resources in place

Do you currently have any team members (local or virtual) dedicated solely to your marketing efforts.

Select an option below

Yes

Unsure

SECTION 12: BUSINESS PR & PRESS

PR and Press represent the company and reach out to publications and tastemakers that industry consumers trust to create social proof and create and great first impression. It is important to focus on building and maintaining press once a solid brand and product have been developed in order to scale up the marketing efforts of the business.

Does your project have any existing press coverage?

Select an option below

1-10

10-50

50+

If the answer to the question above is yes, please past a link below

Please paste a link to the file below

Have you ever had a PR or Press representative for your business?

Select an option below

Yes

Are you looking for press coverage for the project?

Indicate if you are interested in press placements for your Defi or NFT asset

SECTION 13: SCHEDULING

Having a schedule will help create efficiency and consistency

Timezone

Indicate the timezone that you are currently located in

What day(s) are you available to meet?

Please list the days and times (M-S) that you are available to meet and work.

YYYY

SECTION 14: BUDGET

Budget allows us to measure and plan for consistency In the age of the influencer, there’s a phrase that we see all over the internet. “Content is king.” They tell you that the key to growth and success is putting out consistent content. Showing up every week with a new piece of content to quench the thirst of your customers and followers. This advice leads a lot of people to providing lackluster content, and ultimately, hurt their businesses even more because the content isn’t reliable. Consistency isn’t just about showing up. It’s about how good your quality is when you show up. It’s not enough to deliver content every week, if the content isn’t always good. Don’t just show up often. Show up as often as you can while still delivering a great product. That way, you won’t feel burned out, and your customers will always have an experience they enjoy. REMEMBER be honest with yourself about what you can COMFORTABLY spend every month. 6 months of sustainable growth are better than a month of a half with massive numbers.

How much are you looking to invest in your project (total)

Big or small budget we will maximize the effectiveness of your resources

What is your ideal budget for development work

Indicate your expected budget for dev's and other technical team members

What is your ideal budget for marketing

Indicate your expected marketing budget below

Are you interested in raising investor/VC capital to help with your growth and operations?

Section 15: Legal

As the space continues to expand it is important to have a legal outlook to ensure that your Defi business is protected.

Do you need help with a regulatory/ legal consultation

Section 16: Timeline

A timeline is one of the crucial tools to maximizing your resources throughout the life of the project!

When do you plan on launching

Indicate the ideal project timeline for your team!

NEXT STEPS

Now that we have gotten all of your information we can meet with you and begin drafting out a custom plan for YOUR company trajectory. Please recontact us on Upwork here --> https://www.upwork.com/freelancers/~017706847520da338c?viewMode=1 Or contact us via one of the methods below. Phone/Whatsapp: (737) 336-5198 Email: hellostaticsocial@gmail.com We will reach out as soon as possible to setup our Brand Consultation. Please allow up to 48 hours for us to finish analyzing your information and setup a consultation time!

DEFI and NFT Brand Builder